Rainforest Alliance

Protecting Biodiversity, Sustaining Livelihoods

When the Rainforest Alliance asked Bright Blue for help in communicating their certification program to prospective clients, we conducted interviews, created the script and crafted this short video for global distribution. The Rainforest Alliance works to conserve biodiversity and ensure sustainable livelihoods by transforming land-use practices, business practices and consumer behavior. Their certification process (RA-Cert) is critical as it establishes viability; helps scale up individual processes, and safeguards the overall integrity of the system as it matures.